The Late Shows App

Give your target audience the best experience

The Late Shows is a free, annual, late-night cultural festival in Newcastle Gateshead whose festival target audience is the under 35s. Feedback from the old website called for a great mobile experience to help guide this savvy, curious age group through a weekend of festivities in May 2016. With events and experiences taking place across 70 venues, a smooth and slick mobile site became a priority for ensuring the success of a festival designed to be experienced on the move.

“I know that this year I don’t need to worry about the website as the platform is ready to go again; I can put more energy into working with venues to make it the best experience for our audiences” Jonathan Loach, Communications Officer - Tyne & Wear Archives & Museums

Optimise and enhance live experiences


The Late Shows and the team at Human identified that the key to a great user experience was easy access to urban event information, in the moment and on the go. With a site that successfully brought together a digital platform to optimise and enhance live experiences, festival-goers were soon spreading the word about The Late Shows and getting their friends involved too. The Late Shows 2016 attracted over 40,000 visitors - the most successful year so far.

What changed?

  • 45% increase in mobile traffic (compared to old 2015 site)
  • 20,000 people used the site to make the most of the festival
  • 5,600 more festival goers aged under 35 in 2016

Key for users

  • Works perfectly on mobile - as few as two taps to locate the right event
  • Real-time event information
  • Shows users what’s nearby
  • Reveals other events that might be of interest

Key for organisers

  • Super simple ‘add + update’ tool for events
  • Copy events, reducing the setup time for the same events in different years/locations
  • Links up and shares data easily with existing client websites

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